Wednesday, December 4, 2013

The Print Book Is Still Popular

Contrary to popular belief, the print book is still alive and well and popular with the younger generation. According to the NYTimes Bits Blog, "a study released this week by Voxburner, a United Kingdom-based research firm that tracks how youth consume media, suggests that most British teenagers and young adults aged 16 to 24-years-old prefer physical books over e-books."

Not only is print still popular among the young, "some recent reports have found that the tactile feeling of paper can also create a much more immersive learning experience for readers. Why? Several scientists believe it is neurological."

And "a research report published earlier this year in the International Journal of Education Research found that students in school who read text on printed paper scored significantly higher in reading comprehension tests than students who read the same text in digital forms."

While many have commented on the end of the print book in favor of digital "according to an October report by the Book Industry Study Group, which monitors the publishing industry, the sales of e-books have slowed over the past year and currently comprise about 30 percent of all books sold."

It appears that the general population is starting to realize what librarians have known all along -- that the print book is here to stay for the foreseeable future.

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